• Susanne Birgersdotter

Some of the top women business leaders in the world share a few qualities that if you don’t have, you should cultivate. It’s not about being one of the boys; rather, it’s more about using your own innate talents and characteristics to take full advantage of your strengths. Certainly, you work on your weaknesses, but your strengths are what will propel you to the top.

Build Your Team.

You can’t do it all yourself and neither should you try. That will just sap your strength and it also isn’t good use of your strengths. Find people for your team who have complementary skills and qualities with your own strengths. You obviously don’t want to build your team with people who all have the same skillset. Build your team with people who have the strengths you are lacking and who are willing and able to roll up their sleeves and get the job done in the most efficient manner. Having a team with a wide talent base will ensure you make better business decisions because you’ll be able to look at issues from different angles. You also need to consider building a team for your personal life as well. You’ll need help managing both family life and creating a business, so choose your personal team with as much care as you do your business team, look for people that you can have breakfast lunch , drinks with and that you can talk about how it is to be a CEO, a Business owner etc they are the ones that are really important for you.

Focus on Goals.

Just because your schedule is crammed full of things to do, places to be, and people to meet doesn’t mean you’re growing your business with what you’re doing. There’s a difference between “business” and “busyness.” Being busy just leads to burn out and time lost that you could have focused on your family or your business. It will save you in the long run to determine what tasks you need to accomplish that directly lead to accomplishing your goals. If a task doesn’t move you toward a goal, you shouldn’t be doing it. Either find someone else to do it, or put it on the back burner for a rainy day.

Become Known as the Expert.

Whether you sell a product or a service, you should be the expert that people want to turn to for help. If you’re selling widgets to customers, you need to know more about widgets than your competitors. If you’re not an expert in your field, be committed to acquiring the knowledge and skills you need to become one. People tend to trust experts, which makes them more likely to buy from you or work with you. Also, you’ll understand your own business better, and you’ll be able to generate more and better ideas.

Women entrepreneurs face different challenges than do men. The key is to recognize that different is better. Remember who you are. You’re a strong, confident, fully capable woman who has the freedom to be herself and make a difference.