©2020 by Susanne Birgersdotter. 

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  • Susanne Birgersdotter

In business, failure is as normal as the changing season. It is something expected, to pop your way every now and then. It could occur in your next meeting, during the peak season, or the next time you open your email. You can’t tell when, but you can be sure of its coming.




And just like the seasons, we can never really avoid it. What we can do is prepare for it and adapt to it. And when we seemed to have survived the cold of winter, the heat of summer, or the slush of spring, we then embark to prepare for the next season.


There are many ways a successful entrepreneur could look at a failure;

An option that didn’t work – Failing doesn’t necessarily mean that you are at fault. You are in control, but there are also a lot of external factors making an impact on your life and business. So, if one venture or a process doesn’t work out, move on to the next one on your list.

An opportunity to start new – I could be the means for you to get away from it all and start again – from scratch, dropping all the negativity of the failed project. To new ideas, new people, new goals.

A lesson learned – One thing common among successful entrepreneurs is that they are all learners. They do not shrink from learning opportunities, they embrace it. Thus, they see failure as a learning opportunity. So, when they got up, they are only wiser and stronger.


A signpost in the right direction – A failed business or project doesn’t mean your being a bad entrepreneur. It could be that you’re meant for something else, something better. A musician trying hard at being a good accountant will not end well. Take the hint, or the nudge to the right direction.

Different entrepreneurs could look at failure in different ways, but they all agree that it is not the end. There are countless times in my life as an entrepreneur that I could consider dark failure moments. Sometimes I got hit so bad that I crave the ordinariness of employment. The future looked so bleak that I questioned my decision of staying on the fight.


But these moments also gave me my most defining moments. The pure exhilaration of overcoming a challenge, of crushing down threats, and pushing through all the barriers. These are what matters. This is the life of an entrepreneur. We do not back down from challenges, we charge head-on. And if we fail, we just take a minute, a day, or a year to gather ourselves up, assess what we need to get back up, and even to cry and wallow in grief. But, as sure as summer days bring a lot of sunshine, true entrepreneurs will be back – stronger, wiser, and more determined.


Success is not the absence of failure, it is how we overcome the adversaries, get back in better form, and come out winning.

Learn more of my business and life journeys from my book, Pivotal Moments, here. It is also available in Kindle from this link.