• Susanne Birgersdotter

The social-media frenzy has reached its peak. It has been a good run, but the effectiveness, tolerability, and authenticity of social media marketing are waning. Our Facebook feeds are clogged with unwanted ads, Instagram influencers are pushing different paid endorsement of products every day, and Twitter tweets are nothing more than stringed hashtags. The powerful reach of social media has become superficial. People are now aware that influencers are paid endorsers, that Facebook features paid ads, and that Twitter hashtags are nothing but flash-in-the-pan trends. The good numbers on the campaign report no longer translate to increased sales.

The new decade comes with bigger market opportunities, unique marketing challenges, and internet savvy customers. There is a huge market to capture, but the challenge is how.

The audience is no longer the giddy social media user, eager to tap on anything loud or flashy, happy to comply with the slightest prodding. They are now the overexposed, overfed, wary, and numbed receivers of unwanted ads.

While some of the traditional marketing channels like television ads and billboards remain, they lack the worldwide and virtual reach. We can’t foresee any new marketing channel sprouting soon. So, the most logical marketing option is still online. But, how can we make our campaigns more effective?  

The key is to make your campaigns people focused. Putting out a good marketing copy for your product is no longer enough. In the world of animation, sounds, and visuals, mere words no longer carry weight. A good copy is still a requirement, but you have to amplify it with visuals, effective SEO, big data, AI,customer experience, personal touch, and other tools for it to be effective.

Here are eight of the most effective marketing trends that will take your business up a notch in the marketing game;

1. Employee Engagement – Your employees, especially those working in the frontlines, are your brand ambassadors. They mirror your product and services. An engaged, positive, friendly, and happy employee is fundamental togreat customer experience. Customers are more likely to buy if they have someone they are dealing with someone likable whom they can trust.

2. Customer Experience – Give your customers the best buying experience possible. Make your website dynamic and user-friendly, make it easy for them to pay, provide friendly and efficient customer care services, and be responsive to their needs. Happy and satisfied customers are your best marketers and brand ambassadors.

3. Updated SEO – Your business pages will still benefit from SEO marketing. However, search engines have changed a lot as well as people’s behavior while searching. Landing on the first pages of search results no longer matter, as people are looking at results that can give them the answers fast. Search results with on SERP information or featured snippets get the most attention.

4. Marketing for Current Customers – Your marketing efforts should also target your current clientele. It is cheaper and easier to keep your current customers happy than to convince new customers. Keeping your customers happy will ensure loyalty, repeat transactions, and marketing ambassadors.

5. Visual Presentations – People will rarely read lengthy text. However, you can make your website and web pages more engaging and convince visitors to read through your text by making it more visually attractive. Adding images, infographics, and videos will increase user engagement, deliver the message effectively, and increase sales.

6. Strategic Marketing – This type of marketing includes the entire business entity – the brand, the products, the company’s goals and vision, and the people behind it. A holistic marketing campaign can help improve brand awareness, customer loyalty, company reputation, and ultimately, revenue and profits.

7. Personalized Campaigns – Tailor marketing campaigns to fit your targeted audience. Use tools and apps that will enhance the personalization of campaigns like using first names on email newsletters. Most websites will determine the profile of the customer by asking them to fill out basic forms with queries that might include age, sexual orientation, marital status, and work.

8. AI-Based Automation – Big data and AI have proven effective in providing efficient and low-cost business proficiencies. Voice searches, chatbots, and smart assistants are just some of the products of these technological advances. Use these innovations to improve your services, not replace them. People will always be looking for that human factor.