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  • Susanne Birgersdotter

If I ask a person whether he/she wants to be in business, the answer is always a quick and definitive YES. But, when asked about what business they want to pursue or industry they want to enter, most will stall, many will respond with, I don’t know. We all want to be in business, running and owning one, and being successful at it. We can imagine ourselves in an office or a busy shop, dressed in business casuals or corporate attire. But, we barely have any idea which business niche to follow or what we’re doing exactly.





Finding our path and niche in business is one of the hardest decisions we have to make before we even enter the business world. For some, their place in business is given, it could be handed down to them, it could be their lifelong passion, or it could be a freak discovery.


But for many, finding your path in business can be an excruciatingly long and winded process. Here are some steps to make your journey to finding your niche in business easier.


Know your true passion – What is important to you? What do you most care about? A business anchored on one’s passion is more likely to succeed. If you love what you’re doing, you are most likely to stick with it, fight for it, and found fulfillment in doing it. Those are the foundations of a successful business.

Learn your way to it – Strive to be the best in what you do. Learn as much as possible about the industry that matches your skills, talent, inclinations, and passion. It is best to start a business from bottom up and know it inside out. You can take courses, work in the industry, take internships or do volunteer work. The more you learn about the industry, the more you’ll realize if it is the right one for you.

Take risks – Your first company doesn’t have to be your only business endeavor. The most successful entrepreneurs have failed on their first, second and nth business tries. They are successful not because they didn’t fail, it’s because they never gave up. One failed venture is an arrow pointing to the right one for you.

Seek guidance – Mentoring gives you another perspective – from the eyes of the experts. Mentors can guide you through the abyss of finding your path in business. They have the experience, competence, and acumen in running a business. Mentors will let you in some business wisdom and mastery that no newbie has access to.


A lot of businesses have started with a lot of promise – great planning, fantastic ideas, capable owners. Yet, they fizzled out for many reasons. And the biggest and most unfathomable reason is being the wrong niche for the entrepreneur. While trying anything in business will eventually lead you to the right path, we can always eliminate some obstacles and make our way smoother and straighter.




I had my share of flopped endeavors and doomed businesses. But, those aren’t failures, I’d rather look at them as learning opportunities. They led me to better opportunities and taught me how to be a better businesswoman. Today, I’m still forging my way in business, still practicing the four steps above, and I have no plans in stopping. Because, like life, our business journey only stops when we die.


I would like to share more of my struggles, achievements, and life journeys in the hopes of providing nuggets of wisdom, views, and guidance. I’ve picked up from my experience. You can get my book, Pivotal Moments, here. It is also available in Kindle from this link.

©2020 by Susanne Birgersdotter.